PrimeCare Benefits combines with BrightBenefits to form PrimeCare Benefits Group

  • February 18, 2022

Insurance Strategy Holdings, LLC (ISH), a partnership between National Guardian Life Insurance Company and Bain Capital, has formed PrimeCare Benefits Group, Inc. (PCBG), a new holding company that combines BrightBenefits with Nevada-based PrimeCare Benefits, Inc. ISH announced its funding and reorganization of the latter. The combined organizations will have national reach for expansion and growth through their dental and vision benefit product lines.  

Headquartered in Las Vegas, PrimeCare Benefits is an insurance holding company, along with its principal subsidiaries Nevada Dental Benefits, Ltd. and PrimeCare Administrators, Inc. 

“This is an exciting development for the growth trajectory for the PrimeCare companies, allowing us to have increased financial strength and support in our current market, while widening our scope and reach nationally with the addition of the BrightBenefits team,” said Fred Horowitz, DMD, PCBG president. 

BrightBenefits provides dental and vision benefits to employer groups of all sizes across the country. BrightBenefits President Danny Bentley has been named CEO of PCBG. 

Bentley said, “The combination of our entities will provide us with the administrative platform, products and services continue our national market success in the dental and vision benefits industry.”  


About PrimeCare Benefits
PrimeCare Benefits is one of the leading dental health benefit organizations in the Western U.S. Its success is driven by their people and their commitment to the best member experience – by delivering on promises, innovating ways to access dental care and make it affordable, keeping perspectives that reflect the diversity of customers and taking responsibility to help the communities we serve. 

About BrightBenefits
Established in 2019, BrightBenefits is a leader in dental and vision benefit offerings. It gives members national access to care through affordable plans that are built with today’s workforce and their families at heart. Issuing carriers for BrightBenefits are rated “A” (excellent) by A.M. Best (March, 2021). 


BrightBenefits products in the state of New York are underwritten by Commercial Travelers Life Insurance Company.  In all other states, they are underwritten by National Guardian Life Insurance Company. National Guardian Life Insurance Company is not affiliated with the Guardian Life Insurance Company of America, a/k/a The Guardian or Guardian Life.